Sir Eric Peacock

Non-executive Chairman

Sir Eric Peacock has a vast amount of experience having taken BabyGro to a full stock market listing and growing the business from 200 to 2,500 people in four years. Sir Eric was given a knighthood in 2003 for his services to international trade.

Stephen Shortt

CEO and Founder

Stephen brings a diverse background which includes sales, marketing, and promotion in the health & beauty industry in the UK and abroad. Additionally, he has experience in brand building and logistics. Stephen has sold two previous successful businesses. Stephen was mentored by Christine Cross, former Global Non-food Director at Tesco. He is a graduate of Bristol University.

Nigel Shortt

Advisor to the Board

Nigel has 30 years’ experience as Managing Director of a £180m distribution business with 280 employees. His responsibility apart from overseeing day to day operations also covered Finance, HR, and Logistics.

Patrick Bos

International Sales Manager

Patrick has over 10 years experience in international sales / marketing in various sectors and worked as a consultant advising and guiding SMEs and MSB with their international sales strategy. He is also an adviser to the Board at the UK based company, Quadraspire Ltd. His expertise is sales and marketing (online / offline).

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